grow and glow

(for flower shops)

Hello dear colleague in the flower industry!


Most likely we share the same passion for flowers! And therefore we have the most beautiful profession in the world!


Yet you would like to let someone else, me for example, look into your business. Because your flower shop is ready for a fresh direction and you want to upgrade your business by making simple adjustments?

Do you want to develop yourself, your staff and/or your company to the max? And ensure that a pleasant working atmosphere is created on the floor and therefore more (revenue) growth is created?


Sometimes it is quite difficult to let someone else look at it because yes an honest and sincere look as a critical mirror is never easy to give in to this. However, that does not take away that as an inspirer and motivator but above all a florist in heart and soul I would like nothing more than for your company to flourish like no other through newly applied development(s) and strategy in clear executable plans success and business harmony as a starting point

I am ready to explore the details of your flower shop with you. I will walk along and look for depth, examine the routing in your flower shop as well as the technical aspects such as packaging methods and work equipment.

What is the status of the freshness and shelf life of your offered flowers, which techniques do you apply? Does your corporate identity meet your goal and does it fit your quality? Who are your customers and what do they need?

Let's work together and strive for improvement and quality, optimization of your business from presentation to operational efficiency.

Let me help you, let me guide you. I can look at things from multiple perspectives. With love.

I can provide tailor-made advice based on a no-obligation scan.


I am Giada Graziani, a florist. In heart and soul.

Working with flowers is what I love most.

It makes me happy and I make others happy, which makes me happy!

Through my years of experience as a passionate florist, I know the ins and outs. I have owned several flower shops myself, including a company specializing in bridal floral arrangements, which I set up and kept running with great passion.

Are you interested in a conversation, what I could do for you or your company? Let me know!

See below the different packages I offer!


It's an investment in improvement, I come to you, so you can stay in your comfortable environment.

1, 2, 3, Go... it's glow time!


GRow 1

  • 1 Visit to the flower shop
  • Collect information via a form with relevant questions
  • Prepare an analysis based on expertise
  • Customised report with advice, innovation and motivation on areas for improvement in the flower shop


Grow 1 package: €390 ex. VAT


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Grow 2

  • 1 Visit to the flower shop
  • Collect information via a form with relevant questions
  • Prepare an analysis based on expertise
  • Customised report with advice, innovation and motivation on areas for improvement in the flower shop
  • Physical presence for 1 day (8 hours) in the business to identify feasible short-term improvements (if necessary)


Grow 2 package: €590 Ex. VAT

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Grow & GLOW

  • 1 Visit to the flower shop
  • Collect information via a form with relevant questions
  • Prepare an analysis based on expertise
  • Customised report with advice, innovation and motivation on areas for improvement in the flower shop
  • Physical presence for 1 day (8 hours) in the business to identify feasible short-term improvements
  • Restyling of the entire store (2 days based on 8 hours)
  • Additional styling hours €40 per hour excl. VAT or €300 for 8 hours


Grow & Glow package: €1190 Ex. VAT


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Grow & Glow & Sow BRIDAL

  • Bridal flower arrangement training at the flower shop's location for the entire team
  • Working efficiently with bridal flowers
  • Answering questions from the team and owner
  • Demonstration of examples
  • Drawing up realistic quotes
  • Advice for upselling and knowledge transfer of expertise


Grow & Glow & Sow Bridal: €690 half day | €1190 full day Ex BTW


Due to the opening hours of the flower shop, evenings or Sundays are also possible, on Sundays there is a rate of 20%+


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